A challenge is just an opportunity to showcase our potential
Since the client was shifting their focus from promoting their brand to monetizing the whole platform, it was essential to upgrade the User Experience of the whole website. For instance, the old website had no available filter options for the parents to filter the facilities according to their area and needs. The client wanted to update that system and provide a feature to the parents that they could enable them to search for the facilities based on their location and defined area.
In order to accomplish that task, Zealous had to form a Centre of Excellence that consisted of an expert technician, a business analyst and the client. After thoroughly examining the market and the competitors, to enable the desired functionality on the new website, our team of developers integrated Google Geo-Location API into the system to enable the users to search for facilities based on their ZIP Code.
Apart from that, one of the other challenges that we had to face was to design the UI of the website, we not only had to do the thorough analysis of the USA market, the challenge was to understand the psychology of the western parents and design the UI of the website that is more compelling and engaging to the parents.
