Building Mobile Apps For Africa: Points to Remember
As per a recent report by GSMA, 46% of the African population subscribes to mobile services. This is equal to more than half a billion people. Hence, this means increased mobile internet usage and certain points to remember when making mobile applications.
The Increase in mobile usage presents an opportunity for software developers. With its widespread adoption, mobile is the platform of focus. However, the following certain ‘points to remember’ are essential for business success.
Let us take the case of South Africa (26.8 million users). The average time spent on social media apps is three hours. This is Followed by instant messaging platforms. Whatsapp is the most widely used IM app. Moreover, this is followed by Facebook Messenger and BBM.
Also, for developers, this means a gradual shift from ‘mobile-first’ to ‘mobile-always’
As per Gartner, Mobile Moments are defined as:-
‘points in time and space when people pull out their devices to get what they want in an immediate context.’
Therefore, business owners need to tap these moments. One way to do the same is using IM platforms. In fact, IM platforms make excellent channels for customer service. Along with IMs, chatbots are the next addition.