As the no. of mobile internet users have surpassed the no. of desktop users accessing the internet, a mobile presence has become the latest trend in the marketing strategies of businesses of all sizes. However, figuring out the best channel/medium among what fits your brand depends upon a number of factors. [Source: Techcrunch] For small … Continue reading Mobile App Vs Mobile Web: Making the right Choice
Digital Wallets (also called as e-wallets) are smartphone apps that substitute the old, analog wallet during monetary transactions. It allows people to simply make payments for their goods and services at stores as well as on digital devices. Growing awareness regarding mobile wallets and their applications, rising Smartphone penetration and increasing security drives the mobile … Continue reading How Digital Wallets can Grow your Small Business
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For the past couple of years, mobile devices have become the new game-changer with more than 2 million apps produced and relayed across iOS and Android stores. Going mobile refers to launching a smartphone app, engaging in mobile marketing or having a mobile-responsive website for your business. As African economies continue to diversify and develop, … Continue reading 6 Know-hows To a Mobile-Ready Business
Podcasting: A quick overview Podcasts are the digital audio/video recordings that are broadcast over the internet via RSS feeds. It can store the content and permit downloading and delivering of files to a digital music player such as iPod. Although, used across a plethora of devices, the word Podcasting arose from the combination of iPod … Continue reading Podcasting: Help your Business Grow
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