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Starting Mobile App Development In 2024? Find Out If It’s Worth Or Not


Have you ever wondered if starting your mobile app development journey is the right move for you in 2024? You’re not alone. Mobile apps have become our extensions and it is becoming near to impossible to live without them.

Mobile apps are not just tools anymore; they’re essential bridges that connect businesses and ideas with people everywhere. Consider Instagram, for instance. Initially, there was nothing quite like it in terms of social aesthetics. Now, it’s become a daily essential for millions worldwide. Its blend of visual storytelling and community interaction has transformed how we share moments and connect online.

If you’re considering developing a mobile app, this blog is your guide to understanding if it’s the right step for you in 2024. We’ll explore the current market , mobile app development trends and monetization strategies and help you decide if diving into app development is worth it for your goals.

Mobile App Market Overview

The mobile app market is booming, and it’s showing no signs of slowing down. The Mobile App Development Market is projected to grow from USD 94.4 billion in 2024 to USD 399.8 billion by 2032, showing a compound annual growth rate (CAGR) of 22.9% during the forecast period (2024 – 2032). T

The market size for Mobile App Development was valued at USD 88.9 billion in 2023. The increased use of mobile devices will drive market growth, with new developments and innovative concepts supporting this growth as key market drivers enhancing the Mobile App Development market CAGR.

Mobile App Development Market Overview

Source: marketresearchfuture

Top 10 Mobile App Development Trends

The mobile app development industry has consistently shown a growth trend due to ongoing market trends. If you are looking to invest in mobile app development in 2024, here are the top 7 growing trends in the market that you must consider.

1. Rise of 5G

5G technology has been a significant trend in mobile app development. Although it has been around for a while, it has become a buzzword this year. With technology companies incorporating 5G at full scale, we see more 5G-enabled devices hitting the market. This technology, with speeds up to 100 times faster than 4G and latency dropping to as low as 1 millisecond, is set to revolutionize app development.

This means opportunities for AR and VR will increase. By next year, it is projected that 660 million smartphones will support 5G, making up nearly 47.5% of all devices. This allows mobile app developers to build richer, more complex features without compromising performance.

2. Wearable App Integration

Another major trend in the mobile app development industry is wearable devices, which are no longer a novelty. With Apple’s WatchOS 8 update and Google’s unified wearables platform, the capabilities of wearables are expanding. Developers need to focus on creating apps that offer seamless experiences on smartwatches and other wearable devices.

This mobile app development trend is crucial for staying connected with users who rely on these gadgets for health tracking, notifications, and more.

3. Artificial Intelligence

No matter the industry or technology, AI is undeniably one of the biggest trends everywhere. Artificial Intelligence (AI) has been a true game-changer in the mobile industry since 2017 when Apple introduced Siri into its apps. This integration marked a significant shift, improving how users interact with their devices and setting new standards for mobile experiences.

AI’s impact on mobile apps is phenomenal. As AI technology advances, its applications in mobile app development continue to grow, offering new opportunities. Predictive analytics and personalized user experiences are just a few examples of AI’s transformative capabilities. The global AI software market is expected to reach approximately USD 126 billion by 2025, highlighting its rapid growth and adoption. This is for sure a good sign to develop an AI app in 2024.

4. Food Delivery Apps

During the pandemic, the popularity of food and shopping delivery apps skyrocketed, making them crucial for numerous people. These restaurant app development remain essential to our everyday lives, even though their usage might gradually decline as things return to normal. Food delivery apps are still relevant today, with projections that the market will reach $320 billion by 2029.

5. Cloud App Development

Cloud-based mobile apps are another big app development trend you should know about. These apps use the power of cloud computing to offer you flexible, scalable, and super-accessible experiences. Instead of relying solely on your phone’s hardware, these apps use remote servers for heavy lifting. This means your apps run smoothly and you can sync your data across all your devices effortlessly.

The market for cloud-driven apps is growing and is expected to hit $168 billion by 2025. This growth is fueled by the sheer convenience of having powerful apps that you can access anywhere, without draining your phone’s resources.

By developing cloud-based mobile apps, you can bring a strong foothold into this thriving market, providing users with powerful tools they can access anywhere. The future of mobile app development is in the cloud, and now is the perfect time to start building.

6. AR & VR Integration

Remember the craze around Pokémon Go? It was just the beginning. Augmented Reality (AR) and Virtual Reality (VR) are becoming mainstream trends in mobile app development. From Ikea’s AR furniture placement to L’Oreal’s virtual makeup app, AR and VR are transforming user experiences. The introduction of technologies like LiDAR by Apple, which improves AR capabilities, means we’ll see even more innovative uses of AR and VR in apps this year.

7. Mobile IoT Apps

Mobile IoT apps are changing the game by bringing the capabilities of the Internet of Things (IoT) right to your smartphone. It helps in controlling your home’s lights, checking your health vitals, or monitoring industrial equipment—all from your phone. This white-label IoT app development trend is making life easier and more connected in ways we never thought possible.

The impact is huge. In 2020, the global IoT market was worth $740.47 billion, and it’s expected to skyrocket to $4,421.62 billion by 2030. That’s a lot of growth, driven by the convenience and efficiency IoT brings to everyday tasks.

Key Factors Affecting App Profitability: What You Need to Know

Key Factors Affecting App Profitability


Developing a profitable mobile app isn’t just about having a great idea—it’s about understanding the market and your users. Here are some key factors to consider to make sure your app stands out and succeeds.

Market Competition

The mobile app market is crowded. To make your app profitable, it needs to offer something unique and valuable. If your app is too similar to others out there, it’ll be tough to get noticed. Think about what sets your app apart and how it can solve a problem or meet a need in a way that others don’t.

User Preferences

Knowing your users is crucial. What do they need? What are their pain points? What do they enjoy? Understanding your target audience helps you create an app that they’ll find useful and engaging. Here’s how you can tackle this:

  • Conduct surveys, interviews, and usability tests to gather insights into your target audience’s needs, pain points, and preferences.
  • Create detailed user personas that represent different segments of your target audience. These personas should include demographic information, behavior patterns, goals, and challenges.
  • Design your app to engage users from the start. This can include personalized content, intuitive navigation, and features that address their specific needs.

Mobile App Business Model

Choosing the right monetization strategy is key to your app’s financial success. Here are some common strategies:

  • Freemium Model: Offer a free version of your app with basic features and charge for premium features or content.
  • In-App Purchases: Allow users to buy virtual goods, additional features, or content within the app.
  • Subscription Model: Charge users a recurring fee to access the app or its premium features.
  • Advertising: Generate revenue by displaying ads within your app. Ensure the ads are relevant and non-intrusive to avoid disrupting the user experience.

Technological Challenges

Technology keeps on changing, and so does the mobile app market. Stay up-to-date with the latest technology trends and advancements in software development, operating systems, and hardware. If you don’t, your app could quickly become outdated. It is important to keep learning and adapting to stay ahead of the curve in mobile app development process.

Other Considerations

Beyond these main factors, remember the importance of quality design and development, effective marketing and promotion, and a great user experience. Each of these elements can significantly impact your app’s profitability. By paying attention to all these aspects, you can increase your chances of creating a successful and profitable mobile app.

5 Green Sings To Develop Mobile App in 2024

5 Green Sings To Develop Mobile App

There are many pros of starting your mobile app development journey in 2024. Here are few of them:

High Market Demand

The demand for mobile apps continues to grow as more people rely on their smartphones for daily tasks. Whether it’s for shopping, banking, entertainment, or communication, there’s a growing need for innovative and user-friendly apps. Developing an app in 2024 means tapping into a large and expanding market, with the potential to reach millions of users worldwide.

Advanced Technology Integration

Developing an app in 2024 allows you to leverage cutting-edge technologies such as Artificial Intelligence (AI), Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT).

These technologies can enhance the functionality and user experience of your app, making it more attractive and useful to users. By integrating the latest tech advancements, you can create unique features that set your app apart from competitors.

Increased Revenue Opportunities

There are many monetization strategies available for app developers today. From in-app purchases and subscriptions to advertisements and premium features, you have multiple ways to generate revenue. The mobile app market’s growth means more opportunities for profit, and with the right strategy, your app can become a significant source of income.

Better User Engagement and Retention

With the help of advanced analytics and user feedback tools, you can better understand your users’ needs and preferences. This enables you to continuously improve your app, keeping users engaged and satisfied. High user engagement and retention rates are critical for an app’s success, and the tools available in 2024 make it easier than ever to achieve this.

Global Reach

The app stores (like Google Play and Apple’s App Store) provide a platform to distribute your app globally. With the increasing accessibility of smartphones and the internet, you can reach a diverse and extensive audience. Developing an app in 2024 means you have the opportunity to impact users from different regions and cultures, expanding your app’s influence and success on a global scale.

Developing an app in 2024 offers numerous advantages, from advanced technology and increased revenue opportunities to improved user engagement and a global reach. The growing demand for mobile apps ensures that with a well-executed idea, your app has the potential to grow in this dynamic market.

Mobile App Development Challenges and How to Solve them:

Developing a successful mobile app is an exciting journey, but it comes with its fair share of challenges and risks. Here’s a closer look at some of the key hurdles you might face and how to navigate them effectively.

1. Multiple Platforms Compatibility

Users love convenience and expect their favorite apps to be available on all platforms—be it iOS, Android, or others. This can bring a significant challenge for developers, as building and maintaining separate versions of an app for each platform can be resource-intensive. The downside is that some apps might only end up operating on one platform, limiting their reach.

To overcome this, consider using cross-platform development tools like Flutter or React Native. These tools allow you to build a single codebase that runs smoothly across multiple platforms, saving time and effort.

2. User Acquisition

You’ve poured countless hours into developing your app, and you’re thrilled with the results. But what if users don’t stick around or fail to find your app in the first place? Improving app discoverability and ensuring user retention can be challenging.

One effective strategy is to integrate interactive elements and useful features that encourage users to engage with your app. Additionally, focus on optimizing your app’s listing with the right keywords and compelling visuals during the design phase. Building a strong marketing plan and utilizing social media can also help attract and retain users.

3. Security and Privacy

When developing an app, security and privacy is most essential. Users need to trust that their data is safe when using your app. Ensuring your app is free from bugs and vulnerabilities is a real challenge but a necessary one. Conduct thorough security testing and stay updated with the latest security practices to protect user data. Addressing potential security issues proactively can save time and prevent costly fixes down the line. Implementing features like encryption and secure authentication methods can help build user trust and safeguard sensitive information.

4. Opting for Old Technology

Another challenges while developing a mobile app will occur by using outdated technology, which can be a costly mistake. Before you start building your app, take the time to research and select the most current and effective technology stack. This ensures your app runs efficiently and meets modern user expectations.

You should keep an eye on industry trends and regularly update your skills and tools. Thousands of mobile apps are thriving today because they leverage the latest technologies. Strive to build unique apps that perform excellently and stand out in a crowded market.

Navigating these challenges requires careful planning and adaptability. By addressing these key issues head-on, you can improve your app’s chances of success and provide a seamless experience for your users.

Monetization Strategies for Mobile Apps

Turning a mobile app into a profitable venture requires smart monetization strategies. Let’s dive into some of the most effective ways to generate revenue from your app in 2024.

App Store Optimization (ASO

App Store Optimization (ASO) is crucial for boosting your app’s visibility in app stores. By optimizing your app’s title, description, keywords, and visuals, you can improve its discoverability and attract more potential users. ASO helps your app stand out among the competition and reach a broader audience, ultimately leading to more downloads and increased revenue. Regularly updating your ASO strategy ensures that your app remains relevant and appealing to users searching for similar apps.

In-app Purchases and Subscriptions

In-app purchases and subscriptions are becoming increasingly popular in the digital landscape. This strategy allows users to buy additional features or content within the app for a better experience. For instance, a gaming app might offer extra levels or power-ups for a fee, while a productivity app could provide advanced tools and resources through a subscription model.

This approach not only enhances user engagement but also provides a steady revenue stream. Offering various subscription tiers can cater to different user preferences, ensuring that everyone finds value in what your app offers.

Advertising and Sponsorships

Advertising remains one of the most well-established methods of app monetization. By incorporating ads within your app, you can generate significant revenue while keeping the app free for users.

Additionally, sponsorships can provide a lucrative income source. Partnering with relevant companies for sponsored content or brand placements can bring in substantial funds and increase your app’s visibility. In-app advertising is expected to grow by 13.2% from 2023 to 2030, making it a promising avenue for app developers.

Freemium and Paid App Models

The freemium model combines the best of both worlds—offering a free version of the app with basic features and a paid version with premium features. This model allows users to try out the app before committing to a purchase, increasing the likelihood of converting free users to paying customers.

Users can download the app for free, enjoy its core functionalities, and then opt for in-app purchases or a one-time payment to unlock advanced features, additional content, or digital goods. This strategy helps attract a wide user base while still generating revenue from those willing to pay for an enhanced experience.

Implementing these monetization strategies can significantly impact your app’s profitability. By offering valuable in-app purchases, leveraging advertising, adopting a freemium model, and optimizing your app store presence, you can create a successful and profitable mobile app. Stay ahead of the curve by continuously adapting and refining your strategies to meet the evolving needs of your users.

What Your App Development Journey with Zealous System Will Look Like

Starting your app development journey can be both exciting and overwhelming. At Zealous System, we’re here to make the process smooth and rewarding. Here’s a glimpse of what you can expect when you partner with us.

Step 1: Initial Consultation and Discovery

Your journey begins with a detailed consultation. We take the time to understand your vision, goals, and the problem your app aims to solve. This stage involves in-depth discussions about your target audience, core features, and the overall user experience you envision. Our goal is to grasp your app concept thoroughly and provide valuable insights to refine your idea.

Step 2: Market Research and Analysis

Once we understand your vision, we dive into market research. This involves analyzing competitors, identifying market trends, and understanding user behavior. By gathering this information, we can ensure your app stands out in a crowded market. We’ll provide you with a comprehensive report, highlighting opportunities and potential challenges.

Step 3: Planning and Strategy

With the research in hand, we move on to planning and strategy. This phase involves creating a detailed project roadmap, defining milestones, and setting timelines. We’ll work closely with you to outline the app’s features, design elements, and technical requirements. Our aim is to create a clear blueprint that guides the development process and keeps everyone aligned.

Step 4: Design and Prototyping

Design is a critical aspect of any app. Our talented designers will craft intuitive and visually appealing interfaces that provide an exceptional user experience. We’ll create wireframes and prototypes, allowing you to see and interact with the app’s design before development begins. Your feedback is crucial at this stage, ensuring the final design meets your expectations.

Step 5: Development and Coding

Now comes the heart of the journey—development. Our skilled app developers will bring your app to life using the latest technologies and best practices. We follow software methodologies like agile, ensuring flexibility and continuous improvement throughout the process. Regular updates and iterations keep you in the loop and allow for adjustments based on your feedback.

Step 6: Testing and Quality Assurance

Quality is non-negotiable at Zealous System. Our QA team rigorously tests the app to identify and fix any bugs or issues. We perform various tests, including functional testing, performance testing, and usability testing, to ensure the app runs smoothly and delivers a seamless experience to users.

Step 7: Launch and Deployment

With testing complete and your approval, we prepare for the app’s launch. Our team handles the deployment process, ensuring your app is submitted to app stores and meets all necessary guidelines. We also assist with marketing strategies to maximize your app’s visibility and reach.

Step 8: Post-Launch Support and Maintenance

The journey doesn’t end at launch. We provide ongoing support and maintenance to ensure your app remains up-to-date and performs optimally. Whether it’s adding new features, fixing bugs, or optimizing performance, our team is here to support you every step of the way.

Partnering with Zealous System means having a dedicated team by your side, committed to turning your app idea into a reality. Our collaborative approach, combined with our expertise and passion for innovation, ensures a successful and enjoyable app development journey.


Wondering if mobile app development is still a good choice in 2024? Absolutely! The mobile app industry is growing and offers plenty of opportunities for developers who create apps that users love. To get started, choose a popular app category that matches current trends and what users are looking for.

Make sure your app is easy to use with great design and a smooth experience. Promote it well on social media and app stores to reach your audience and build a loyal following. Keep your app fresh and competitive by regularly updating it with new features.

Still hesitant? We understand starting something new can be daunting. Let us help ease your concerns. Contact us to schedule a consultation where we can discuss your specific questions and provide tailored advice on mobile app development.

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    Umang Baraiya

    I am currently working as a business analyst at Zealous System. I am experienced in working with stakeholders and managing project requirements, Documentation of requirements, and planning of product backlog.


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