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Our Blog
Dec 06

Social Selling in Africa: The Future of New Businesses

By zealousys

Sawubona SA!

Social Selling is simply using social tools and networks to create meaningful relationships between the sales person and the buyer. Basically, It is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.


These days, however, marketers are engaged well into the sales cycle, which requires the development of meaningful relationships.

That’s where “social selling” comes into play as a revolution for sales. Additionally, it is a hybrid of two important functions:


Although, it helps the company to understand, about the content, the sales team is sharing with the clients and prospects online and via social media.

How Social Selling Platforms can change Business today

Social selling is a new way forward. As a result, hundreds of African businesses are catching on to this fast growing idea and benefitting hugely from the rewards that digital marketing brings.

Basically, it is a form of digital marketing which involves creating a personal, effective social media presence.
Also, allows you to network, engage with and sell to the right people online.

social selling web

Since social buying is becoming increasingly common, why wouldn’t you want to be where most of the decision-making process is happening?

A Social tool is, therefore, important when rolling out a new social marketing initiative across a large sales organization. The Sales professionals, in Africa, specifically sought the following capabilities:

  1. Schedule publication of the content
  2. Use of corporate content
  3. Find potential prospects and new leads via social channel
  4. Monitor for compliance in regulated industries

Measuring Social Selling Success

Selling Index is scored on a scale of 0 – 100 based on LinkedIn activities relating to the 4 pillars of social selling:
1. Create a personal brand – Each sales team member should build a complete profile on key social networks
2. Find the right people – Once you set up your professional brand, start using it with a network
3. Engage your prospects with insights – Read, participate and contribute in social networks
4. Build strong relationships – Cultivate prospects and people within your company

the state of social selling

Key Takeaways

When it comes to effective social selling, there’s a huge focus on providing visual, personalized content useful to the audience. According to a recent research, Social Selling is found to be a boon for the African business:

  1. 61% of organizations engaged in Social Selling, finally, reports a positive impact on revenue growth in Africa.
  2. Moreover, 9% of companies in Africa reports an increase in their sales team using Social Selling in the next 12 months.
  3. However, marketing in Africa is no longer just a cost center but can drive business transformation.

If you want some more Social Selling information for your business, connect with us at Info@Zealousys.com

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