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Our Blog
Oct 30
2014

PhoneGap: A boon for Businesses!

By zealousys

Increasing usage of Smart phones is a fact that cannot be denied. Along with the fact, underneath lies an opportunity for businesses to expand their reach to consumers leveraging new arena of media with mobile applications; which indeed is explored by many business giants with Native applications for separate mobile platforms like iOS, Android, Windows and Blackberry.

phonegap

Here, a problem arises with mid-sized businesses to develop applications for marketing their unique service offerings and concepts to the world as the cost and time for developing native applications for different platforms is way too high.

PhoneGap (also known as Apache Cordova) is one of the optimal solutions to your needs. It helps to reduce cost and development time, for a quick launch of applications for some timely events or even to attain the goal of reaching every individual.

It enables wrapping up of HTML, CSS and Javascript code depending upon the platform of the device. It extends the features of HTML and Javascript to work with the device. The resulting applications are hybrid, meaning that they are neither truly native mobile applications nor purely web-based (because they are not just web apps, but are packaged apps for distribution and have access to native device APIs). In a layman’s language, it is a single application development effort for widely used mobile Operating systems i.e all Android, iOS, Windows and Blackberry.

The advantages of PhoneGap framework are as follows:

  • Mainly PhoneGap facilitates the Javascript API along with an access to the device capabilities such as GPS, device information, camera, etc.
  • It also provides an API that helps to get through native operating system functionality using JavaScript. In other words, one builds his application logic using Javascript, and the PhoneGap API tackles communication with the native operating system.
  • It acts as a pillar to a model of plug-in architecture, which means that developers can extend the functionality of the app in a modular way.
  • PhoneGap proposes a greatly robust backend system that aides in faster development, which obviously takes off much of the development efforts. Furthermore, PhoneGap also has a beginners guide for amateur developers which speeds up the process further.
  • It is a free software having an open source license. This also means that PhoneGap community continuously composes new code and modules that can be picked up free of charge, in turn helping developers more.
  • Also, because the front end of the application is created with the help of web technologies, a PhoneGap application with the precise same source code can be distributed across various platforms.

Wondering who uses PhoneGap?

The answer is:

  • Wikipedia
  • Facebook
  • Salesforce
  • IBM
  • Microsoft
  • Adobe
  • RIM
  • Zynga
  • Logitech

Therefore, it is being anticipated that PhoneGap will tremendously improve the cross platform mobile applications development without causing much hassle to the developers.

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