In our previous blogs, we have discussed a lot about the power of mobile. Be it mCommerce, mobile marketing, customer service etc, the focus has always been the consumer. Likewise, the case of mobile wallets, and mobile money.
In this post, we will focus on the enterprise application of mobile apps. Mobile apps can enhance business productivity. In fact, mobile can be a driver for process improvement. Furthermore, the uses of mobile in a ‘behind-the-scenes’ business context are vast. To be precise, apps can streamline business processes. As a result, there is a direct impact on consumer experience.
How can mobile apps boost business operations?
Following are a few ways in which mobile apps can be utilized in a business operations context:
Empower your delivery force. Bring out the heroes in them. Develop an app which automates the process of paperwork, and connects the fellow riders and the headquarter. Also, the same concept can be utilized for on-the-field professionals. Hence, this also means better collaboration for sales and data collection professionals.
An inventory app can help in identifying cost drivers. Also, easy stock management and improved visibility aid in maximizing profit. Hence, better inventory management.
Project Management App
Project Management meets social media. Deploy an app which allows for resource allocation and deadline management by connecting all the employees in a social fashion. For instance, Yammer is a great example of an enterprise social network with project management capabilities.
For companies with multiple product/service lines, mobile apps are a blessing. In fact, Apps not only manage warranties for the tickets raised by consumers but, also provide insights, for example, defect rate per product-line/model.
To conclude, the app economy is not just restricted to B2C/B2B affairs. When integrated into backend enterprise systems, mobile apps can significantly improve the efficiency of business operations. Following are 3 main areas where mobile apps rule the enterprise show:-
Business Process Management
Enterprise Information Management
For integrating mobile apps with your business operations, Click here