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Mobile Apps in Business Operations


In our previous blogs, we have discussed a lot about the power of mobile. Be it mCommerce, mobile marketing, customer service etc, the focus has always been the consumer. Likewise, the case of mobile wallets, and mobile money.

In this post, we will focus on the enterprise application of mobile apps. Mobile apps can enhance business productivity. In fact, mobile can be a driver for process improvement. Furthermore, the uses of mobile in a ‘behind-the-scenes’ business context are vast. To be precise, apps can streamline business processes. As a result, there is a direct impact on consumer experience.

How can mobile apps boost business operations?

Following are a few ways in which mobile apps can be utilized in a business operations context:

Deliveries/Logistics App

Delivery Mobile Apps

Empower your delivery force. Bring out the heroes in them. Develop an app which automates the process of paperwork, and connects the fellow riders and the headquarter. Also, the same concept can be utilized for on-the-field professionals. Hence, this also means better collaboration for sales and data collection professionals.

Inventory App

Courtesy:Forbes.com: warehouse-worker-taking-inventory-with-digital-tablet1

An inventory app can help in identifying cost drivers. Also, easy stock management and improved visibility aid in maximizing profit. Hence, better inventory management.

Project Management App


Project Management meets social media. Deploy an app which allows for resource allocation and deadline management by connecting all the employees in a social fashion. For instance, Yammer is a great example of an enterprise social network with project management capabilities.

Warranty App

Warranty-hotel: Warranty Management App

For companies with multiple product/service lines, mobile apps are a blessing. In fact, Apps not only manage warranties for the tickets raised by consumers but, also provide insights, for example, defect rate per product-line/model.

Furthermore, integration of social and IM apps as a customer service channel supplements the process of interaction.

Supply Chain Inspection App

Maintain, log, verify and report from any mobile device anywhere. Be it a warehouse, office space, production line etc, submit your inspection on the go.

[Courtesy: Salesforce]

In the Public Sector


Public sector enterprises can enhance service delivery by incorporating Apps. For example, consider the following scenarios:

  1. Citizens clicking pictures of potholes and defective traffic lights, geotagging the location and reporting it to the authorities.
  2. Local authorities can also benefit from apps for emergency services, police services, billing services and more.

How are mobile apps different from traditional communication channels?

  • Personalisation + Direct Engagement + Instant Feedback
  • No physical queues or wait at contact centers
  • Available 24 X 7

[Courtesy: AppsAfrica]

The Conclusion

To conclude, the app economy is not just restricted to B2C/B2B affairs. When integrated into backend enterprise systems, mobile apps can significantly improve the efficiency of business operations. Following are 3 main areas where mobile apps rule the enterprise show:-

  1. Business Process Management
  2. Workflow Management
  3. Enterprise Information Management

For integrating mobile apps with your business operations, Click here

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