As the no. of mobile internet users have surpassed the no. of desktop users accessing the internet, a mobile presence has become the latest trend in the marketing strategies of businesses of all sizes. However, figuring out the best channel/medium among what fits your brand depends upon a number of factors.
[Source: Techcrunch]
For small businesses, when it comes to both mobile websites and mobile apps, it’s not always necessary to utilize both. It is important to recognize the benefits and downfalls of each.
A mobile app is a software application made specifically for use on smartphones and other small, wireless devices such as tablets and smart watches.
A mobile website is usually not a separate website, it’s a responsive web design that works for all screen sizes.
As mobile usage continues to grow worldwide, the “App vs Web” remains a big dilemma for businesses. However, the combination of both can leverage the maximum distribution of your content.
Therefore, if your goal is to deliver content and build a marketing presence that can be easily managed, shared by the audience, and indexed by search engines, a mobile website/web app makes more sense.
On the other hand, if you need access to a user’s phone storage and native functions or build a game-like interface or a program which solves a given task, then choose an app.
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