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Our Blog
May 23
2017

Africa Basics: Marketing With User-Generated Content

By zealousys

Sawubona Africa!

There are many marketing techniques involved in advertising and marketing your company. However, user-generated content is one of the newer strategies used for brand awareness. Furthermore, for small businesses, social media helps to personalize your brand by providing user-generated content.

What is User-generated Content?

Basically, User-generated content (UGC) is a form of content created by unpaid contributors. The content includes anything from text, images, videos, podcast, tweets, testimonials or blog posts. Meanwhile, it’s a great tool to increase engagement amongst your existing customers. Also, it makes people speak about your brand and apps.

A great example is Starbucks’ White Cup Contest.

Starbucks' White cup contest#WhiteCupContest

How can UGC benefit your business?

User Generated Content (UGC) has the capability of promoting and marketing your brand in a number of ways:

  1. Increases brand engagement when users are exposed to a combination of user created product videos and professional content.
  2. Help when making a purchasing decision.
  3. Share “authentic content” to your app and helps them engage their audience.
  4. Creates a relationship between user and brand.
  5. Inexpensive solution and reaches more possible users.

User-generated content-stats

How UGC helps with the marketing of your app?

Nowadays, businesses use UGC on their website or social media networks to promote their brand. As a result, it provides multiple points of view and more authentic picture than traditional marketing techniques. In addition, user-generated content campaigns can incorporate contests, hashtags, reviews, and influencers.

However, a successfully executed UGC campaign will increase:

  1. Increase trust and authentic elements to your app.
  2. Expands engagement by involving user to the campaign and convincing them to use the app again and again.
  3. Generating significant word of mouth to attract new app users.
  4. Builds brand loyalty and a stronger sense of community around your business.

Eventually, social media is an effective way to interact with the target customers.

Also, Read: How to integrate Social media plugins into your website

The Takeaway

UGC is a powerful way to incorporate statements, photos, and video from engaged participants into a campaign. The best way to find success with user-generated content is to listen to your audience and figure out the strongest strategy for your brand.

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