Marketing before and after a digital transformation revolves around how customers see your business.
Although, many of the biggest developments will be the solidification of existing technologies and practices in the upcoming years.
However, here are the five biggest data-backed marketing trends of 2017 that could change the nature of marketing:
Moment Marketing – A Real Time Marketing
Moment marketing refers to marketing delivered at the right time and creating relevant and consistent connections between offline and online media in real time. In order to efficiently and effectively create, target and optimize their campaigns, they need access to real-time metrics.
For Example, the chocolate bar’s slogan, “Have a break… have a KitKat,” was the first bold understanding of the concept of Moment-based Marketing. Since 1938, they launched their first campaign. However, their product is associated with a consumer moment.
The immediacy of this type of content demonstrates how audiences desire authentic experiences.
Augmented Reality – A New Mode of Engagement
Augmented reality has given marketers an opportunity to interact with consumers in a different way.
Early versions of augmented reality, such as Google’s Glass headset, placed a partly transparent screen in a user’s field of view. The sudden success of “Pokémon Go” is introducing consumers to augmented reality, a technology that blends the digital and physical worlds.
“Pokémon Go” shows the digital characters on a smartphone screen, overlaid on the phone’s view of its surroundings.
Live Chats – An Untapped Lead Generation Concept
Live Chat is a single point of contact to manage from one software all customer service and online sales activities. Its site features can lift sales conversions by 20% while increasing customer satisfaction.
Benefits of a live chat program to more effectively increase sales, improve conversion rates, and grow profits are:
Offers Immediate Solutions
Convenient for Customers
Opens the door for Upsell Opportunities
Boosts Buyers Confidence
Provides business a noticeable edge
Cuts down Expenses and Increase Sales
Data Visualization – A Self-Service Tool
Data visualization tools can make it easier for business users to analyze Business Intelligence data. IT and business respondents feel that self-service data visualization is the way of the future since it can “create a significant competitive advantage.”
Visualization of Data is displaying data in more sophisticated ways such as infographics, dials and gauges, geographic maps, Sparkline, heat maps, and detailed bar, pie and fever charts.
Most business intelligence software vendors embed data visualization tools into their products, either by developing the visualization technology or sourcing from companies specialized in visualization.
Advertisement – The Most Relevant Aim
Businesses use advertising to accomplish varied goals, and companies place those ads in diverse media.
Besides, advertising products in traditional venues include newspapers and general interest magazines, businesses advertise in media to reach specific markets.
Many content publishers fight back by blocking ad-blocking.Therefore, the advertisers focus on making relevant ads that fewer people want to block.
For incorporating any of the aforementioned features in your business, Click Here