Figuring out how to get the right message to the right person on the right platform at the right time is not a simple task. In this case, machine learning really starts to shine. AI platforms help to understand things to achieve the business objectives. Moreover, the concept behind AI is hard to grasp and difficult to recognize in daily lives. According to a recent Research Report on the adoption of artificial intelligence,
Artificial Intelligence in Marketing
Apart from Science fiction, AI application is virtually becoming an essential tool in marketing. Although, a complete list of AI marketing applications is much broader. Hence, let us focus on some of the most popular uses in marketing today:
Search Engines endorsement
Speech/ Text/ Image Recognition
Content Curation and Recommendation
Predictive Customers service
Why AI matters in Marketing?
When it comes to marketing, AI begins to transit from the conceptual to an initial consumer application.
However, it’s still crucial to have a basic understanding how AI works, and why it matters in marketing.
Artificial intelligence plays a vital role in the brand analysis and consumer interactions. Basically, it allows marketers to understand their customer base through:
Brands are able to automate their analysis with AI which helps in getting the up-to-date opinion of the customers towards the brands. Also, it categorizes the positive or negative attitude towards the brand in a matter of seconds.
The use of AI in customer service helps to take care of customers need through an automated phone call or an automated chat system. It collects key information before getting in live touch and then delivers high-quality services to the customer’s requirements.
AI serves an important role in the world of advertising optimizing. It improves the performance of a text Pay Per Click (PPC) in a social media platform. For Example, Facebook and Google use AI to track consumer likes and interests, in order to serve them ads that they will find useful.
As a result, these allow marketers to efficiently use budgets to target a very specific group of consumers.
How AI matters to Marketers?
Since AI has recently begun to realize its potential features, it will soon transform the marketing prospects in the next few years. In fact, it will run and measure the automated campaigns with a better interactive technology. Here are few points which result in AI marketing strategies:-
Although Artificial Intelligence has come a long way from classic science fiction, its increasing development is crucial to future marketing efforts. Since AI is a human creation, its intelligence and responsibility makes ease and enrich lives in a multitude way.