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Our Blog
Jan 05
2017

App Store Optimization: App Marketing

By zealousys

If you are a developer and trying to stand up your app, App Store Optimization can play an incredibly important role in your App Marketing and helps to boost your app’s visibility.

App Store Optimization is the process of optimizing the mobile app (such as iPhone, iPad, Android, BlackBerry or Windows Phone app) to rank higher and get a greater visibility in the App Store and Google Play.

Why is App Store Optimization important?

According to Forrester, 63% of apps are discovered through app store searches. With over 2 million apps in the app store, it becomes a difficult task to get your apps seen and downloaded.

Specifically, it requires a crucial understanding of target customer base. However, it includes the keywords and language the potential customers use to find an app.

Factors Affecting ASO Ranking

Some highlighting factors that affect the core components of ASO in general are:

Title and Keywords

Keyword research is an important part of optimization. Based on a Research, it is proved that the apps with keywords in the title ranked 10.3% higher than those with no keywords.

keyword in title

Reviews and Ratings

It is becoming increasingly important to ensure that an app’s reviews and ratings are of a significantly high standard to encourage organic downloads.

Number of downloads

The number of downloads that your app gets, the more popular it becomes with higher ranks. Although, it needs a lot of downloads to get recognized.

significant-factors-of-app store optimization

 Tips to help you to rank better

Simply follow these steps to implement ASO and get your app the attention it deserves. Basically, Google Play ranking algorithms take these metrics into account of consideration.

  1. Understand your customers as well as your Competition
  2. Choose an appropriate app name and stick with it. The app name must be Short, Creative, and unique
  3. Design up with a perfect App Icon
  4. Maximize the keywords to maximize your organic traffic.
  5. Create a compelling description data
  6. Add proper Screenshots and videos
  7. Promote your app beyond the app store
  8. Localize the app listing and update regularly
  9. Encourage ratings and reviews. Also, it is important to maintain your ASO

Wrapping it up

In conclusion, App Store Optimization is an ongoing crucial process for the App’s success in an app store. Hence, improving the ASO of your app results into:

  1. successful app with lots of visibility and downloads
  2. standing out among the over two million apps on both of the major app stores

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