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Our Blog
Jun 27
2017

App Marketing: Getting Your App Noticed

By zealousys

Sawubona Africa!

Nowadays, there is an app for everything, so getting users to notice your app is harder. Therefore, for a small/mid-size developer, it is important to plan carefully how to stand your app across the app store. Also, how to get a huge number of users to notice and download your app is equally important.

app marketing

Big app marketing budgets and ad campaigns make this an easier task. However, most mid-size companies have a budget limitation towards their marketing goals.

Do you want to get more users on your app? Here are some key points to increase your app’s visibility:

App Store Optimization (ASO)

ASO is the process of optimizing your mobile app (such as iPhone, iPad, Android, BlackBerry or Windows) to rank higher and get a greater visibility in the App Store and Google Play.

Analyzing, monitoring, and iterating your keyword field and app title results in higher rankings in the App Store. Tools like SensorTower, AppAnnie, AppTweak, and SearchMan are crucial for ASO plan. Accordingly, these tools give ranking to your ASO (such as A+, A, B, etc).

Screenshot-Mobile App Store Marketing Intelligence'

For more details, Read- App Store Optimization: App Marketing

App Marketing & Promotion

While marketing your app, creating videos or writing blogs, you must put a backlink of your app’s landing page from the app store. As a result, you can promote your app to the new potential users and get them to download the app directly from the app store.

App promotion

Icons & Colors

Mobile app icon & color is of utmost importance for any brand. The icon is the first impression to grab users’ attention towards your app. The app icons must represent the product/services offered.

coloured app icons

Review & Exposure

For an appropriate app exposure, you must approach and submit your app to review sites. However, getting a good review can increase the number of downloads. Moreover, incorporating social connections can give the chance to go viral and also increases the apps’ visibility.

App review sites

Foreign Markets

You need to find the best market for your app, which offers high revenue and low competition. Hence, it is important to make your app accessible to everyone (worldwide), yet serving the needs of the niche target segment.

Conclusion

Getting your mobile app found has become exponentially more important. Therefore, the above-mentioned solutions allow developers and marketers to monitor app performance and help drive user engagement.

For building a marketing-ready mobile app for your business, Reach us!

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