If you consistently scour the internet to stay updated with the latest content, lately you might have noticed the search engine snippets (Top Stories) containing a small tiny icon featuring a ‘lightning bolt’ followed by a piece of text spelled “AMP”. AMP is the acronym for ‘Accelerated Mobile Pages’.
So, what is AMP?
AMP is a Google-backed project intended to become an open standard for any web publishers to deliver super-fast mobile pages.
And, how it is different from Responsive Web Pages or Mobile Friendly Pages?
A responsive web page or mobile friendly page is the same page of the website displayed in a different layout optimized to work across a range of devices such as desktops, laptops, tablets, smartphone etc. However, an AMP page is a lightweight web page designed to load super-fast across mobile devices. In fact, there is a minimal adaptation in the latter case.
How does AMP work to achieve super-fast load times?
Oh boy! That includes a lot of detail, but it is no rocket science. In this post, we will cover an overview of what makes AMP so efficient:-