Africa Basics: Why Mobile App UI/UX Design Matters

Sawubona Africa!

When designing Mobile Apps there are a set of basic rules and expectations. UI/UX design plays a vital role in creating an engaging experience for the end user.

Basically, User Interface(UI) explores how an app looks and interacts with a user. It is not only about creating elegant application interfaces. Besides, it also focuses on the presentation and graphics design of the mobile app.

Whereas, User Experience(UX) defines how an app feels, from the end user’s point of view. It enhances customer satisfaction and loyalty by improving the usability, ease of use, and pleasure of interaction.

User Interface(UI) + User Experience(UX) = Creative design

However, UI comes into picture when UX is broken down completely into its individual components.

Here are some best design practices while designing for content heavy and interaction oriented web/mobile apps:

Keep things very simple and avoid unnecessary content part.

Determine the hierarchy of the content according to its importance.

Don’t distract the user with too many colors or fancy pictures.

It must be a pleasant user experience to involve users to spend some time in observing/ reading data. For Example- Guide (This app uses its third color as a kind of navigational anchor for the eye).

Don’t make it too beautiful.

Try simple, focused and to-the-point. For Example- PrivatBank (Icons prove increasingly popular and they don’t require any label for description).

Identify the demographic and ask opinions regarding your app design.

Afterward, improve and implement the design accordingly.

How UI/UX fits into the picture?

When we speak of UI, people automatically think about the artistic element of the design (tools, color, shape, pattern, etc). But, a good design should be much deeper and simpler, leading to an increase in your website visitors and hence, your business. In fact, it impacts every single moment a user spends on a page.

Why UI/UX design is important?

When design focuses on user experience and user interface, it delivers measurable results, in the form of more conversions on sales pages, increased frequency and number of sales, and a more profitable bottom line. That’s real value. And it’s the real importance of good design.

When building mobile apps for Africa, there are certain points to remember or considerations essential for a successful business strategy. Here’s an infographic on such essential considerations.

Also Read: Building mobile apps for Africa

Conclusion

The major motive of apps is to fulfill key business objectives. Therefore, mobile application UI/UX design indeed matters. A perfect balance of UI/UX design will help in acquiring more number of users for the mobile app as well as keeping them engaged on the app for a long time.

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