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May 02

Africa Basics: Why Your Business Website Needs A Blog

By zealousys

Sawubona Africa!

A lot of people gets confused whether to choose a blog or a website. This makes sense because there are businesses whose “website” is a Facebook page or a Yelp profile. Similarly, there are other businesses which have a hosted business website, but not a blog.

However, the question arises whether blogging can help your business or not? Also, is content marketing a valuable use of your time and resources?

Most businesses assume that social media marketing is enough to boost their online presence and SEO strategy. But, a business blog can be an excellent way to engage with your potential customers.

This could be because there’s one thing you’ve overlooked on your website: adding a blog.

Composing Blog

So why should your business website have a blog?

Business blogs are a very small investment, on platforms like WordPress, Blogger, Tumblr, Typepad, and several others. It’s the new way of broadcasting your business and products, and far cheaper than TV and radio ads.

Let’s move on to why you should use blogging as a marketing tactic.

  1. Drives traffic to your website
  2. Increase brand awareness
  3. Connect perfectly with social media
  4. Engage target customers for longer period of time
  5. Build healthy relationship with potential customers
  6. Cost-effective marketing investment


Some misconceptions related to blogging

Attaching a blog to your business website can be a very powerful tool to increase brand awareness and build quality links. Above all, there are some common blogging misconceptions:

You don’t need a blog because you already have a website

A blog is the best convenient platform to communicate with your customers on a more personal level. In fact, it is just like a magazine about the company. Basically, the owner shares their business stories to the target audience.

You write a blog only when you feel like

Writing a business blog shares your expertise. However, it is essential to update a blog regularly to avoid disappointment from website visitors. You must create a schedule and stick to it to continuously deliver purposeful content.

Having a couple of blogs is enough for your site

Entertaining customers with blogs should grow as a news feed. Because businesses need to ‘feed in’ what’s the latest on their company. It’s not enough to have a couple of blogs for the website.

Blogs are only for pushing articles and updates

A blog creates a place to talk about new product and service on relevant topics. Also, it allows to comments on topics and encourages feedback and suggestions to improve your business.


The Takeaway

A website is where you show your products or services you are selling. Whereas, a blog adds how fantastic your goods are at solving customer’s problem. Consequently, a website with blogs is a powerful tool for your business.

For a social media savvy business website with a blog, Reach Us!










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